Create impactful video content in the AI era – with creativity, speed, and strategy
A practical and hands-on seminar for marketing professionals, content creators, and business owners who want to leverage artificial intelligence to produce engaging video and podcast content for digital platforms.
AI Video Tools | Storytelling Techniques | Video Editing | Social Media Content Strategy
Subsidized Seminar by HRDA
Why this seminar?
The rapid evolution of artificial intelligence has transformed how digital content is created, especially in marketing, communication, and media. Today, tools such as text-to-video, avatars, voice synthesis, and automated editing are redefining content production — making it faster, more scalable, and more creative. However, many professionals still lack the practical skills needed to use these tools effectively.
This seminar is designed to bridge that gap by combining practical training with real-world application, helping participants produce high-quality video and podcast content using AI.
The programme is highly practical and includes:
- Introduction to trends and the role of AI in content creation
- Short-form storytelling techniques and scripting
- Hands-on training with AI video and podcast tools
- Group workshop for collaborative content creation
- AI-powered video editing and production techniques
- Strategies for publishing and maximizing engagement on social media
- Final project: creation and presentation of a video and podcast
Participants will actively create content throughout the seminar, simulating real production conditions.
Participation per person
Total Cost of Participation: €335,00
Subsidy from HRDA: €240,00
Net Cost of Participation: €95,00
Please fill out the interest form below and our team will contact you with all the details about the program and if you need any further assistance you can contact us directly at 22 420 110.
Introduction & AI Content Trends
- Discover how AI is transforming video and podcast creation
- Understand what makes content go viral
- Learn the latest trends in Reels, TikTok & YouTube Shorts
- See how top creators adapt to algorithm-driven platforms
Short-Form Storytelling That Captures Attention
- Create engaging stories in just 30–60 seconds
- Master hooks, pacing, and emotional impact
- Learn how to turn ideas into compelling scripts
- Practice using AI tools to generate content concepts
AI Tools for Video & Podcast Creation
- Work with tools like OpenArt (text-to-video), HeyGen & Synthesia
- Create videos using avatars, voice AI, and automation
- Produce your own AI-generated video and podcast clip
- Build confidence using cutting-edge content tools
Hands-On Content Creation Workshop
- Collaborate in teams to create real content
- Develop ideas, scripts, and first video versions
- Apply everything you’ve learned in a practical setting
- Get feedback to improve your content instantly
Fast & Professional Video Editing with AI
- Edit videos efficiently using AI tools: CapCut, VEED, Spikes, TikTok A.I. editing
- Add subtitles, music, effects, and branding elements
- Create a polished, ready-to-publish video reel
- Learn how to produce more content in less time
Make Your Content Work on Social Media
- Understand how TikTok, Instagram & YouTube algorithms work
- Learn how to increase reach and engagement
- Create music with Suno
- Test your content in a safe, hands-on environment
- Discover strategies that make content perform
Final Project & Practical Evaluation
- Create your own video + podcast project
- Present your work and receive expert feedback
- Gain confidence in your new skills
- Leave with content you can actually use
This seminar is ideal for:
- Marketing, communication, and PR professionals
- Social media managers and content creators
- Journalists, podcasters, and digital storytellers
- SME owners managing their brand’s online presence
- *Self-employed individuals are now eligible for the subsidy
Upon completing the program, you will be able to:
- Understand the latest trends in video content and podcasting, including short-form formats (Reels, TikTok, YouTube Shorts)
- Use AI-powered tools such as Runway, Pika, HeyGen, Descript, and Opus Clip
- Apply storytelling techniques to create engaging content in 30–60 seconds
- Produce videos using avatars, voice cloning, and AI-generated scripts
- Edit content quickly and professionally using AI editing tools
- Create complete video reels and podcast samples with real production value
- Distribute content effectively across social media platforms using algorithm-driven strategies